Having all the SEO, page views and followers in the world doesn't mean you know how to tell a story -- one of the few things that makes visitors come back. Writing without a point or an angle is a joke without a punchline. Nearly all great stories, from cave drawings through Susan Orlean’s latest work, follow some version of the same road map — and without it, most stories just wander. Learn the structure of storytelling, from a great lead to a solid angle to an ending that makes readers remember your name.
