You know you have to pay attention to your advocates...and to bloggers...AND to high-social-score-wielding "Influencers." But how do you put all of that together into an influencer outreach or marketing program that really works?
The answer is surprisingly simple. Once you know how to score the effect different types of influencers have on your business, you'll know how to shape outreach, incentive, and rewards programs that maximize your marketing efforts.
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